FAQs
In simple terms, biddable media is the process of buying advertising space (paid search or paid social media) through real-time bidding. Advertisers bid against each other for impressions and leads. If used efficiently, it can help your business to attract the right customers, drive traffic, generate conversions and improve sales.
Reactive marketing, also known as real-time marketing, is a marketing strategy that involves responding quickly and effectively to timely events, trends, or conversations happening in the world.
Whilst Google is the most used search engine, Bing is the second largest search engine, with a market share of 6.7%, thus it would be naive for businesses to assume they should disregard Bing ads as part of their PPC strategy.
In the ever-evolving landscape of digital marketing, social media platforms have become powerful tools for businesses to connect with their target audience. Among the various strategies employed, optimising social media ads is crucial for maximising both engagement and conversions.
It’s easy to dismiss Broad Match as a budget-draining villain that diminishes CTR and quality score. However, when used strategically, Broad Match can provide invaluable data at a reasonable cost.
In the dynamic world of digital marketing, understanding the art of social selling is paramount for businesses targeting audiences on social media platforms.